Meet Lorraine! - Lorraine’s final design and the first image of the narrative journey.
With her final design locked in, time for some expression tests.
Once Lorraine’s character design was finalized, I then began exploring what the narrative images would look like.
The first tests exploring what the final render might look like for the narrative images.
Early concepts for Lorraine.
Further character refinement, the left design ends up being the favorite but still needs some work.
Some pose and expression tests. It was important to nail her being emotive with her phone since it was a big part of the narrative.
Some more tests, this time including another character besides Lorraine, the pharmacist. It was important to make the setting and the scene taking place clear while also maintaining Lorraine as the focal point of the image, even with another character present.
Thumbnails for the last draft of the script, with the approved final render on the ending scene.
The final version of the GoodRx User Journey Narrative:
